Video: 91³ÉÈË puts record straight on diesel cars
11 Mar 2015
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Today, 91³ÉÈË has launched a nationwide consumer campaign to challenge the demonisation of diesel and raise awareness of the latest low-emission technology available. It is accompanied by a diesel myth-busting guide – available at .
In a press conference to launch the campaign, Mike Hawes, 91³ÉÈË Chief Executive explained that 87% of UK adults said they were unaware of the latest Euro-6 vehicle emission technology. He was joined by a number of influential industry executives:
- Mark Ovenden, Chairman and Managing Director, Ford of Britain
- Jeremy Hicks, UK Managing Director, Jaguar Land Rover
- Graeme Grieve, CEO, BMW Group UK
- Paul Willis, Managing Director, Volkswagen Group UK
Speeches from the press conference are available below.
Mike Hawes – Chief Executive, 91³ÉÈË
Mark Ovenden, Chairman and Managing Director, Ford of Britain
Jeremy Hicks, UK Managing Director, Jaguar Land Rover
Graeme Grieve, CEO, BMW Group UK
Paul Willis, Managing Director, Volkswagen Group UK
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