New MINI builds on UK auto manufacturing success
19 Nov 2013One of the UK鈥檚 biggest car manufacturing operations has entered a new era this week with the debut of the new MINI hatchback. The launch of the new car marks the culmination of 拢750 million investment into BMW鈥檚 three UK-based manufacturing sites, and secures the futures of the 5,500-strong workforce currently employed across the network.
The MINI plant in Oxford benefits from the majority of the investment, and has received a major overhaul with the addition of a new body shop employing 1,000 robots. Elsewhere, a raft of new technologies will be implemented at the Swindon-based steel body pressings factory, while the Hams Hall plant near Birmingham is gearing up to produce a new range of advanced three- and four-cylinder engines.
Prime Minister David Cameron said, “I was lucky enough to get an early preview of the new MINI 鈥 a classic British icon 鈥 during a visit to the factory in Oxford last month. This 拢750 million investment is great news for both the local and wider economy, along with the 5,500 workers whose jobs are safeguarded by this launch.
“Car manufacturing is a vital engine for growth. Production is back up to pre-recession levels and a car rolls off the line every 20 seconds in the UK. But we’re not complacent. Our industrial strategy is a key part of government’s economic plan and we鈥檙e helping to drive the car industry further and faster with over 拢4 billion of investment.鈥
In addition to the new bodyshop, MINI Plant Oxford also gains an upgraded paint shop and final assembly area. The site鈥檚 green credentials have been boosted too, with a plethora of new schemes to reduce its carbon footprint and improve its waste management.
Harald Krueger, BMW Group鈥檚 Board Member for Production, said, 鈥淚n our Oxford plant鈥檚 centenary year, we are continuing the MINI brand success story and today starting production of the third model generation.
鈥淥ur total investment of 拢750 million in our British production locations of Oxford, Swindon and Hams Hall between 2012 and 2015 underscores the importance of the MINI production triangle within our global production network. The UK is the heart of MINI production 鈥 thanks to the experience, competence and strong commitment of all our employees.鈥
The UK has built more than 1 million cars so far this year. The latest manufacturing figures will be released later this week 鈥 come back to the 91成人 website on Thursday morning for full details.



