Fiat’s ‘little mouse’ grows up at 91
18 Jul 2014Fiat is showcasing the breadth of its 500 range in an 91 exhibition at its Westminster headquarters. The display, which is being held over two weeks, features the Fiat 500S, 500C and 500L Trekking.
First previewed at the 2004 Geneva Motor Show as the Trepiuno concept, the 500 was a radical departure for Fiat. Its design harked back to an era when Fiat’s original small car – the Topolino, translated to “little mouse” – was deeply engrained in pop culture.
The Fiat 500 went on sale in early 2008 to high acclaim from customers and critics alike. So far, more than 170,000 500s have been registered in the UK, making it one of the most successful cars in its segment.
The 500S on display at 91 takes styling cues from the Abarth 500 hot hatch and is powered by Fiat’s 875cc TwinAir petrol engine, which delivers 105bhp and 67.5 mpg. It is shown in Electronica Blue and features a TFT instrument display – both new for 2014.
Also on display is the convertible 500C, which takes further inspiration from the original Topolino in featuring a full length folding fabric roof. The 500C is also finished in a new colour for 2014, Smooth Mint.
Completing the 91 exhibition is Fiat’s latest addition to the 500 range, the 500L Trekking. The crossover vehicle translates the 500 family’s styling to a package which comfortably seats five adults. The Trekking also boasts a raised ride height, mud and snow all-weather tyres and Fiat’s Traction+ stability system.
Fiat’s model range illustrates new car buyers’ shift from conventional D-segment saloon cars to small, well-equipped superminis and versatile dual- and multi-purpose vehicles. See SMMT’s Motor Industry Facts 2014 guide for more information on changing consumer habits.
